I have been using the new Google browser for almost two weeks. You might have heard a lot of discussion about this new browser all over the world. People are looking to Google to deliver a new browser to combat Microsoft’s dominant Internet Explorer (IE), especially as IE Version 8 is on the way to official release soon.

I perceive this differently. What I have in my view is Google actually delivering its own OS (Operating Systems) to drive its applications – the applications that are now being delivered to its customers in the form of online applications like Google Apps.

Some people call this idea “cloud computing”. The concept is of future networked computer users having all their applications installed on networked servers, serving needs everywhere, so that users will never need to install the applications on their own computers and/or on their own office network.

There are two features that enforce my conclusion that Google is using to pave the way to use Chrome as a cloud computing OS.

The first feature is its own task manager. If you press the “Control” tab at the right hand corner of the Chrome Browser’s window, then select Developer → Task Manager, you can bring up Chrome’s own task manager to manage the opened tabs or windows of Chrome pages. This is an exciting feature. While it allows you to easily manage all opened pages under Chrome, I can also envision it as a real “task manager” to use Chrome to open and manage many online applications in the future using the Chrome windows.

The second feature is Chrome’s surprising capability to be installed on a computer by a user without administrative rights. Many Chrome users are not even aware of this. I can see this is a strategic tactic of Google, allowing you to install and use this browser on any public computer, even if you do not have administrative rights on that computer. This brings you a fast browser that has the possible future extensions of incorporating many of Google’s or its partners’ online applications with a single click of the button within the Chrome browser. With Chrome, you can use any of Google’s applications without hassle in any computer in the world, as long as it is connected to Internet.

Perhaps you can also see what I mean by looking at the actual design of the browser. The Chrome designers try very hard to get rid of the space consuming and cluttered tool bars that you commonly find in IE and Firefox. Chrome tries to give you as much space as possible for your “browsing” (or “application”) use. This also contributes to the feeling of using an OS instead of a browser window under Chrome.

These are the reasons why I think the release of Chrome is more strategic in nature. It is not merely a browser, but a future cloud computing platform. It is a platform that aims at attacking the lucrative application business of Microsoft, especially the Microsoft Office Package.

It will be interesting to keep our eyes on how Google will use this new OS platform in the coving future.

Tags: Google Chrome, Microsoft IE, IE 8, Chrome Task Manager, Google New OS

I have many ghostwriters helping me write website articles. I have always believed that building good content for your online presence is the lifeblood of successful Internet Marketing.

One of the key items on my training agenda for these ghostwriters is to teach them how to research online keywords correctly. I have noted that even some of the more experienced ghostwriters still confuse the concepts of “most searched” keywords and “highest CPC keywords” (CPC refers to Cost Per Click).

Indeed, looking for these two types of keywords applies to two different situations. Let’s discuss each, one by one.

When you look for “most searched“ keywords, actually you are looking for keywords that most visitors are interested in. From the standpoint of Search Engine Optimization, you are looking for the related topics that people mostly seek. You increase the chance of being exposed to more online visitors if you are able to find the most searched keywords and at the same time rank your website in the first few positions of the chosen keywords.

However, usually the most searched keywords are also the most competitive, and are targeted by many webmasters at the same time. So the number of competitive websites for these keywords is also great, making it difficult to rank highly among those targeted keywords. We need to consider the Keyword Effectiveness Index (KEI) before choosing the best keywords to be used.

For details of KEI, refer to the post

http://www.imarketings.net/internetmarketing/52

Keywords with highest CPC (Cost Per Click) refers to keywords for which online advertisers will be most willing to spend advertising dollars. Take one of my recent works as illustration. I asked one of my ghostwriters to write an article on pursuing an online degree. Having done thorough research using this Keyword Research Toolbar, I realized that the highest CPC of the related keywords are “online accounting degree,” “master degree in psychology online,” “masters degree psychology online,” etc. (If you are interested , refer to this excel-table for the results of this research completed using this tool.)

Those keywords are with a CPC of at least US $20 or higher. Targeting these keywords in your articles can potentially bring you more revenue per click by visitors visiting your website with pay-per-click advertisements such as Google AdSense. So I asked my ghostwriter to write an article targeting these keywords, and the resulting article is shown here.

This article is actually targeted for earning Google AdSense dollars, and that’s the reason it was written aiming at high a CPC.

So when you do the keyword research for website copywriting, keep the objective of your writing in mind. Are you targeting SEO, or are you aiming for Pay-Per-Click Advertising dollars like what is offered by Google AdSense program? (There are other popular Pay-Per-Click Advertising Networks such as Bidvertiser and Chitika. Search for the phrase “alternatives to Google AdSense” for those programs.)

The best situation is to have both goals in mind, as these two objectives are not mutually exclusive. However, it does involve more effort and time to figure out keywords that suit both objectives, so sometimes you need to make a choice before you proceed with your keyword research.

I hope this article helps as you research the best keywords to use in your content building. Just keep in mind that you need to do careful keyword research before writing website articles. Feel free to leave me comments if you have further questions.

Tags: Keywords Research, EverProfits Toolbar, Search Engine Optimization