I have many ghostwriters helping me write website articles. I have always believed that building good content for your online presence is the lifeblood of successful Internet Marketing.

One of the key items on my training agenda for these ghostwriters is to teach them how to research online keywords correctly. I have noted that even some of the more experienced ghostwriters still confuse the concepts of “most searched” keywords and “highest CPC keywords” (CPC refers to Cost Per Click).

Indeed, looking for these two types of keywords applies to two different situations. Let’s discuss each, one by one.

When you look for “most searched“ keywords, actually you are looking for keywords that most visitors are interested in. From the standpoint of Search Engine Optimization, you are looking for the related topics that people mostly seek. You increase the chance of being exposed to more online visitors if you are able to find the most searched keywords and at the same time rank your website in the first few positions of the chosen keywords.

However, usually the most searched keywords are also the most competitive, and are targeted by many webmasters at the same time. So the number of competitive websites for these keywords is also great, making it difficult to rank highly among those targeted keywords. We need to consider the Keyword Effectiveness Index (KEI) before choosing the best keywords to be used.

For details of KEI, refer to the post

http://www.imarketings.net/internetmarketing/52

Keywords with highest CPC (Cost Per Click) refers to keywords for which online advertisers will be most willing to spend advertising dollars. Take one of my recent works as illustration. I asked one of my ghostwriters to write an article on pursuing an online degree. Having done thorough research using this Keyword Research Toolbar, I realized that the highest CPC of the related keywords are “online accounting degree,” “master degree in psychology online,” “masters degree psychology online,” etc. (If you are interested , refer to this excel-table for the results of this research completed using this tool.)

Those keywords are with a CPC of at least US $20 or higher. Targeting these keywords in your articles can potentially bring you more revenue per click by visitors visiting your website with pay-per-click advertisements such as Google AdSense. So I asked my ghostwriter to write an article targeting these keywords, and the resulting article is shown here.

This article is actually targeted for earning Google AdSense dollars, and that’s the reason it was written aiming at high a CPC.

So when you do the keyword research for website copywriting, keep the objective of your writing in mind. Are you targeting SEO, or are you aiming for Pay-Per-Click Advertising dollars like what is offered by Google AdSense program? (There are other popular Pay-Per-Click Advertising Networks such as Bidvertiser and Chitika. Search for the phrase “alternatives to Google AdSense” for those programs.)

The best situation is to have both goals in mind, as these two objectives are not mutually exclusive. However, it does involve more effort and time to figure out keywords that suit both objectives, so sometimes you need to make a choice before you proceed with your keyword research.

I hope this article helps as you research the best keywords to use in your content building. Just keep in mind that you need to do careful keyword research before writing website articles. Feel free to leave me comments if you have further questions.

Tags: Keywords Research, EverProfits Toolbar, Search Engine Optimization

I run quite a number of blogs of different topics. One of my headaches was that I used to spend a lot of time researching to come up with an article with adequately interesting information.

But recently I found a cool tool that helps me do research instantly. It works by crawling different websites (using information from search engines) with the targeted keywords you have chosen, and returning a series of collected sentences for the keywords. It even organizes the sentences into different sub-topics for you.

You can then choose pieces from the information presented that you would like to retain for your article writing. The tool then works according to your instructions to combine your chosen information into a raw text file.

Then you can use this file to build your article. It is as simple as that!
In my experience using the tool, it sometimes shortens my research time from one hour to less than five minutes. This is a huge savings.

Get this tool now before it goes up in price.

Note: You should never directly copy others’ information without the original authors’ authorization. This tool is intended to help you do the research only, and you have to write the article yourself. Under no circumstances should you plagiarize. Write your own opinions and observations into your articles. This is, after all, the reason we write! There is a great way to determine whether or not you’ve made your articles uniquely your own: run them through CopyScape.com before posting them on your site or submitting them to free article sites.

Tags: article writing skills, article writing research skills, article writing with targeted keywords, copyscape.com

Google once again demonstrates its exceptionally innovative power, as we have discussed in other posts, by stunning analysts with its greater-than-expected 30% increase in its first quarter report. Google’s share price in after-hour trading jumped 17% to 525.96 last Thursday night. Again, this demonstrates how important people are, as assets of a company.

Before this news broke, analysts worried about the “paid clicks,” or the number of times users click on Google advertisements and its affiliated websites slowing down. Among these critics, the loudest warning voice came from Comscore (Nasdaq: SCOR) whose share price slipped 8% because of Google’s unexpected good news. People now question the accuracy of Comscore’s survey, on which it based its cause for worry.

Google’s explanation of its success rests on the fact that more than 50% of its business is conducted outside of the US, which it says attributes to its ability to withstand a slowdown in US economy. Google achieved more than 20% growth in clicks worldwide last quarter.

In my view, Comscore might not be wrong. The paid clicks rate has dropped overall. Google’s growth in paid clicks was 30% in Dec 2007 and 45% in the preceding quarter. Obviously, there is a trend of slowing down. But the paid-click rate represents only one factor of paid advertising. The other factor people often overlook is the price per paid click.

Google does not have a standard price list for its pay-per-click Google Adwords program. It uses an auction model to determine pricing, where advertisers bid for “keywords” they use their advertisements, that they would like to appear in Google’s search results and its affiliated websites. The more competitive a keyword is, the more expensive a click could be. With some popular keywords like “web hosting,” the charge per click could be as much as several dollars.

In my experience using Google Adwords, there is a solid growth trend in the average per-click price of keywords in the past few years. With some of the popular keywords that I use, I have noticed that the increase in price is as much as several hundred percent within a three-year time frame. It is increasingly difficult to find effective keywords that are “cheap” now.

This can be explained by the fact that more and more businesses are entering the market, using online advertising media to promote their products and services. In the past, small business owners were the major players in this market. But now more and more big guys are coming in. More competition for keywords drives up the per-click price, and that helps to compensate for the drop in growth rate of number of clicks.

And Google makes continuous efforts to combat click-frauds and click-arbitrage by some website affiliates, by refining its Google Adsense program. This effort pays off in improving the quality of leads brought to Google customers. Advertisers are more willingly to pay for the clicks if the customers are of good quality. This also explains the increase in Google’s average paid-click price.

In my view, the recent setbacks of Google’s share price are largely due to the general market sentiment. Google’s value is not totally reflected in its current share price.

To invest in a company, you need to consider the market, the industry, and the company’s management. As far as the industry goes, the online advertising industry is still budding and there is a lot of room to grow. As for the company, I always opt for Google’s exceptional management team that can attract and retain smart people to knock down its competitors (read my post about Microsoft Acquires Yahoo!). And with its ability to withstand the recession in the US economy (as proven by its first quarter results), it seems that Google is very likely to keep its momentum going in the coming years.

Tags: Google first quarter results