The common mantra that most other Internet Marketers follow is “The money is in the list”

Without the list, you miss an important tool to carry out “push marketing” strategy. The strategy you use to actively promote your product/services.

One of the way to build your opt-in email list is by setting up the Squeeze Page in your website. There are two types of Squeeze page:

The Gift Page

On this page you are going to offer your prospect a gift to join your mailing list/newsletter. You will give them a free ecourse, ebook, software, service or script in order to capture their name & email address. They have to provide it to be able to download your gift to them. It is a trade off. They get your gift, & you get their email address. Once you get their email address, then it is up to you to provide them with useful information & get them to remain a member of your list. You will have those who sign up & immediately unsubscribe after they receive your gift. But you will wind up with a higher percentage who stay subscribed for an issue or two, just to see what you have to offer. That is when the ball is in your court. You got them, now it is up to you to keep them.

The Benefits Page

On this type of page you will sell the benefits of being a subscriber to your newsletter. This is where it is up to you to tell them exactly what they will receive by being a member of your list. This is also where you will have to sell yourself. Here is what you are going to have to tell your prospect:

• What can you provide to your reader?
• Why should they listen to you?

On this type of page you are going to really have to sell. And I mean really sell yourself & your benefits. This is the hardest type of page to produce. BUT, at the same time, they produce the best kind of prospects for you.

The best of all is to mix these two strategies together in your Squeeze Page.

Best eMail Marketing,

Damen

Autoresponder should be used in your day-to-day online marketing activities. It helps to convert a stranger who comes to your website for information into your loyal customers. How and Why?

Autoresponders works in the underlying theory that trust could be built between two strangers if they start to communicate. The trust tends to be accumulated every time you approach your potential customers and give them more information about yourself, your product, your services or your opinion on something you two have shared interest.

Once there is trust, you can start your process of converting them into your paying customers. And this is a demonstration of the simple theory of converting a stranger in Internet into your revenue-generating customer.

So theoretically you can send them several self-written messages yourself once you have acquired a customer contact (by opt-in marketing techniques in mailing list management. Refer to another post Use Squeeze Page to get subscribers). You can do this manually by sending them email messages day by day after they have opt-in your email list.

But this process could be tremendously tedious if you have many new customers everyday. (Imagine if you have several lists that capture hundreds of customers everyday, can you send each of them a personal message the first day and days after?). This is the reason we need autoresponder.
It works by automatically sending a daily message (or in whatever interval you decide) to each of your new customer by a pre-written series of messages. In this way, your new customers experience an illusion that you personally send each of them a follow up message every day. And hence the process of conversion can be done automatically without you lifting your own finger.

To understand this service, try this experiment. Subscribe to my autoresponder experiment here

(No worry, I am not going to sell you anything nor would I keep your email address after this experiment). Go ahead and you can stop the sequential messages I am sending anytime you want by clicking the unsubscribe link at the end of each message.

And tell me your feeling right after this experiment by posting your comment here at this blog post.

There are free services available in Internet for autoresponder. Here are just two examples:

http://www.freeautobot.com/

http://www.sendfree.com/

Best Conversion in Your Internet Marketing,

Damen

If you have been promoting online your business using email, you must have heard of using RSS to communicate to your subscribers instead. It is because of the rapidly expanding number of spam emails received by Internet users every day and this greatly diminishes the chance your emails reaching the targeted customers’ email boxes.

I have beeing trying to put RSS on my sites for two years and I think it is great and it does increase the page rank of many of my sites. However, I cannot conclude RSS can replace emails because I have noticed People do read emails every day but they do not use RSS every day. Though there are lot of free RSS Desktop Softwares available online and people can download and install those softwares easily.

But the habit of consistently reading RSS cannot be found among most of the Internet users. Disappointing !

Now there is a work-around solution. It is using the readers’ email system to read your RSS feed’s content.

The steps are:

1) Your put up your site with RSS feed to your site’s content. Many softwares and Content Management Softwares (CMS) can help building this for you

2) Instead of asking your visitors to subscribe to your newsletter, ask them to subscribe to your RSS feed using RSS to email service like this one. This service is free.

Your visitors are now coverted to your subscribers. They’ll receive emails whenever there is change of your site contents. They can even set up reading the update at their own pace – the options are- instantly, every day, every week, etc.

And more importantly, there is no need to worry about any specific words or headlines in your messages that can trigger the spam filters of your subscribers because you are now NOT relying on your own email setup to spread messages. Instead, you use the RSS to email service to spread the messages for you.

See if this works for you and let me know.

Best eMail Marketing,

Damen