There is a new trick to earn money by Google is to join Google’s Adwords program and put up advertising with keywords with low bid. If People click on those advertisements, they are brought to the landing page full of Google’s Adsense advertisement with keywords with higher bid. In this way, the advertiser can earn the advertising dollars by the difference in the bidding price of keywords.

This is called Click Arbitrage.

When I first learnt this strategy, the immediate thought is this is theoretically workable but in the long run, it is going to end in dismay. Google eventually would deal with it.

Search Engine is not stupid and its strategy changes every day. And Google is rich and very profitable. It has a pool of good people working for it. It will exhaust all of its resources to combat people tricking the system. And Click Arbitrage is definitely one of them.

When I read the news here in the Inside Adwords Blog by Google, I think it is already dealing with it. Google is now trying to measure the quality of Google’s advertisers’ landing page to determine the bidding value of the keywords they choose to advertise. If the landing page’s quality is considered to be poor, the advertiser has to pay a higher bidding value for the keywords.

This is not surprising. What surprises me is why not Google simply bans the advertisers who put up a landing page full of Adsense’s advertisements? I guess one of the main reasons is Google does care about their customers – they are their revenue sources. Therefore unless the problem deteriorates, they do not take this final measure.

But God knows, it might happen in future.

My number one principle in doing Search Engine Optimization  is: Don’t do something to trick the search engines because even those strategies work for a while, they won’t work for long. You are going to pay for the price sooner or later.

Tags

Google, SEO