Over Optimization: SEO guys – Be Careful!

Over Optimization – SEO guys – Be Careful!

Webmasters who have been doing Search Engine Optimization (SEO) should know about the importance of inbound links to their websites. People come to build inbound links by participating in link exchange programme or buying inbound links from websites of high page rank.

It helps boosting your page rank if you plan and carry out diligently the tedious tasks of link building for your website. But one thing you have to be careful not to ruin your good work. It is: you have to be careful about choosing the anchor text (or called link text) that the sites have put in to describe the link to your site.

Why? It is because search engines start to analyze those link texts and decide if those links are naturally built or artificially built.

How? Naturally build link text should vary in its description for every link that points to your site. Artificially built link text is not. A web master could easily negotiate and work with a dozen web masters requesting them to place a link to his/her website with exactly the same description in their link text.

Search Engine works in picking up this clue now. If it notices that there are exact wordings or descriptions in most of the links to your website, it could trigger its link discount algorithm to reduce the metric of page rank contribution of those links. The worst of all, if it concludes you are undergoing some search engine spamming tactics, your site could be de-listed from its listing forever.

So be careful when you setup your website link exchange page. When you invite other webmasters to exchange link with your site, you’d better advise each of them to use different link text in the links that point to your site.

Actually the mutually two-way link exchange tactic is losing its value as more and more webmasters are doing the similar thing. Search Engines are discounting the values of those mutually linked websites’ inbound links. Think about other tactics like buying inbound links and article submission with resource box of your websites.

Try this service to learn about the inbound links’ anchor text to your website.