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What I think doesn't matter. Only what the market wants or believes it
wants is important.
If
you market your products and advertise them like everybody else you will get no
responses, no money. You must differentiate yourself.
Don't market in a
threatening way. Don't ask for money in any significant way on the first
contact. Even after several contacts your customers don't believe you or trust
you.
Trust takes time. So reassure them and sell them what they want.
If they are satisfied with the first purchase from you they are more likely to
come back. And repeat business is where the real profits are in any
business.
Don't fall in love with your merchandise. If what you have in
stock isn't selling, dump it and re-asses the market. Only what the market wants
is important.
Don't get married to what your selling- in other words if
your customers want "D" and you're selling "A"-find the best and cheapest source
for "D" and sell them that! The market is the ultimate judge.
Don't sell
your merchandise at the lowest possible price. Get a good price for your items.
Charge enough to make a healthy profit.
Only by making a healthy profit
can you expect to be in business for the long term.
The market does not respect "cheap" products or services, but
they always like to think they are getting a "deal". So whenever
possible explain in concrete terms why this is a better deal for them than
they could find anywhere else. Your "deal" could be a few hours
of your time to help them through a particular set-up problem with your
item, or it could be donating 10% of the purchase amount to their favorite
charity, etc-it doesn't always have to be a deal by lowering your price.
Put yourself in the prospects' place. Feel what he feels. Think
how he thinks. You must know him/her better than he knows himself. What is
he/she like. What do they want, really want? It's not your item isn't what they
want-it's the results they will get from using your item that they really want:
The new skills they'll learn from your content, the knowledge they'll gain to
help them in their jobs or relationships, the feeling of pride they'll receive
by showing the item they just purchased from you to all their friends.
People buy for their reasons, not yours. Therefore give them every
reason possible so they can pick and choose the reason that suits them
best.
Strip everything from your business that does not directly produce sales,
profits and new customers. The only business expenses you should have are
the ones that will generate more sales and profits. Before buying anything
for your business ask yourself, "Will this help me generate more profits
or sales?" ..... if not, don't buy it. It's a waste of money.
Focus all your
energies and resources on selling something. You have to have something to sell.
Constantly develop or obtain new content to sell. Rotate your content to keep it
fresh and updated.
The money is made in the selling. You cannot make
any money if you don't have anything to sell. Thats' whay we offer resale rights
to our content- to help you acquire something to sell!
Obvious? Yes! But
a lot of people will look for months for something to sell, because they can't
come up with a product or service to sell, or can't get started or finish the
book they were writing. Forget it !! Stop "looking" and start testing, testing,
testing instead. TESTING and DOING is the key to success. Don't worry about what
to sell- just sell anything-if it works, keep doing it, if it doesn't work-don't
sell it anymore-find something else.
Realize the significant difference between being "professional",
having a certain "image" to maintain and getting "results".
Jay Abraham emphasizes this and he's right. This is a difficult concept
to explain. The idea here is that RESULTS are all that count - your "image"
and being perceived by others as "professional" are nice, but
should take a back seat to being productive.
Always strive to be personable and
friendly - the down-to-earth approach to business is what keeps people coming
back to you. Even in this age of the Internet (or maybe because of it) people
want to know who you are, as a person-are you nice?-are you a jerk?-do you love
kids and dogs? - or cats? -do you love to read books?-what kind? You see what I
mean.
OK, I'll say it again- only results count - if you want to be in
business longer than the statistical averages then FOCUS ON RESULTS!
If
you're not selling enough merchandise, at a profit, to make a living, stop what
you're doing and think! Start over¡Kget out of that BOX you're in.
You
get better results by being yourself rather than trying to impress your customer
and clients with your superiority. Be humble, admit mistakes and move on. You're
a business person, but you're a human being first.
Don't worry about who
likes you and who doesn't like you. People spend half their lives just trying to
please people that will never like them back anyway. You're much better off- and
will have a more loyal customer base- by bonding with others who like you for
yourself.
Therefore my job is to: Sell merchandise I feel comfortable
and proud of selling and which I know my customers will value more than the
price they paid.
Advertise, market and promote my product or service by
being totally focused on the buyer and their wants and/or testing the market to
see if it's what the market wants at that moment.
Take orders and take
more orders! Ask for the order, don't assume people will order from you without
asking them for it.
Don't over complicate the running of your business.
Keep it simple and focused.
Yours in success
Damen LC Choy
Copyright (c) imarketings.net
All or part of this report has been licensed from InfoProductLab.com
email: lcchoy@imarketings.net
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